A regal offering
The name of The Gift of Kings® wool was inspired by the Spanish royal family's practice of gifting pairs of merino sheep to other sovereigns to honour relationships and seal alliances. These sheep were indeed considered so valuable that the Spanish, the first to breed them profitably, after the Romans and the Phoenicians, kept them closely guarded, and forbade them from being sold outside the country. In the second half of the 1700s, they were taken to New Zealand first, then Australia, where the habitat proved ideal. Since then, flocks of merino sheep have been looked after with the utmost care by generations of local breeders who have brought the wool to an astounding level of quality and fineness, the very quality and fineness that Loro Piana is passionate about. Indeed thirty years ago we began working with a group of breeders, supporting them and partnering their efforts to achieve increasingly higher quality fibre. Together, we have raised standards and broken records, committed to a single aim: to preserve the world's most beautiful wool, focussing on quality, not quantity. Over the years, highly selected flocks of sheep have been formed, bred with great care and with the focus on animal welfare, because extraordinary fibre only comes from sheep which are treated well. Every year we reward the breeders of Australia and New Zealand who produce the finest wool – awarding the "Record Bale" title - and we exclusively buy their entire production of wool measuring around 13 microns, our regal gift to our most sophisticated, discerning customers.